An Avid Observer

Lucknow Boy: A Memoir by Vinod Mehta I used to be an avid fiction reader but of late, my interests have sort of shifted. These days I find myself more interested in exploring the various facets of our real society rather than the ideal world that fiction often tends to take us to. So speaking about motivational books, I just have to mention Vinod Mehta’s memoir. Vinod Mehta, journalist, founder editor-in-chief of Outlook magazine, and author of several books, presents his life through a candid and scandalous account in this autobiography. Being affiliated with media myself, I found this to be incredibly inspiring. The book contains so many interesting anecdotes. The reader gets a genuine behind the scenes access of how South Asian media works. He isn’t afraid to take us to the dark corners and talk about the shady businesses either. In between it all, he continuously addresses the questions about integrity of the reporters as well as our duty towards the public. It has really he...

CHANDAN KUMAR MANDAL What else can the game of football do except entertaining mass? If you think football is a mere sport played across the world for fun, you might be wrong. This glorious game has turned out to be 'life-changer' for girls in Western Nepal...My report from Bardiya, Nepal.

CHANDAN KUMAR MANDAL 1. Title of the study: Changing Face of Election Campaign in Nepal 2. Introduction Over the centuries, several civilizations and countless societies have fought starkly for their rights and freedoms. Several brutal wars have been waged that took centuries of struggle to reach where we are standing now with a number of human rights that were not possible just some decades ago. Human civilization has witnessed an atrocious past where no such rights were given to common people and the human society was ruled by 'atrocity'. One community will easily attack on others to capture their property and people as slaves. For scholars like Hobbes, human societies in the past were 'nasty and brutal'.  Overcoming all these terrible experience, now modern societies are standing firm and tall and enjoy a very pro-people system that is called 'Democracy'. Now, the present world is given with a very liberal political system, which provides them w...

CHANDAN KUMAR MANDAL Nepal has earned tremendous appraisal for its role in conservation of forest through community forestry. However, community foresters often face tough time dealing with the absurd existing laws. One of the victim of such chocking regulation is community of Chaubas, Kavre. They operated the first ever saw-mill by community forestry in Nepal, which they saw as the dream towards prosperity. Sadly, their dreams have been put on halt. I report from Chaubas, Kavre...

Key words: Advertising, Advertising trends, Advertising in Nepal, Development of advertising, and media studies. Abstract: Advertising is one of the growing businesses around the globe. Advertising industry has been affecting not only how the business is done in this competitive world, but also how common people are leading their life by giving them options and often guiding them to choose what they need and want. Nepali people and media are not left untouched by advertising and its impact. Nepali people have started coming across several advertisements throughout the day due to increasing penetration of media as well as increasing investment in advertisements, which was not very common some decades ago. In this paper an attempt is made to examine the growth of advertising after 1990s and identify the key factors behind this development.   1. Title of the study: Growth of Advertising in Nepal Post 1990 2. Introduction In present society, if there is one thing t...