Key words: Advertising, Advertising trends, Advertising in Nepal, Development of advertising, and media studies. Abstract: Advertising is one of the growing businesses around the globe. Advertising industry has been affecting not only how the business is done in this competitive world, but also how common people are leading their life by giving them options and often guiding them to choose what they need and want. Nepali people and media are not left untouched by advertising and its impact. Nepali people have started coming across several advertisements throughout the day due to increasing penetration of media as well as increasing investment in advertisements, which was not very common some decades ago. In this paper an attempt is made to examine the growth of advertising after 1990s and identify the key factors behind this development. 1. Title of the study: Growth of Advertising in Nepal Post 1990 2. Introduction In present society, if there is one thing t...
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